Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.
1. Define Goals
When you’re first getting started with digital marketing, it’s critical you start by identifying and defining your goals, since you’ll craft your strategy differently depending on those goals.
3. Identify Channels
Develop a specific marketing strategy for every channel that attracts your customers. What sort of content is required to achieve your marketing goals for each of these channels?
2. Research Audience
One of the biggest benefits of digital marketing is the opportunity to target specific audiences – however, to take advantage of that benefit we first need to identify target audience
4. Continue Improving
The market is ever-changing. We should adapt the marketing process to meet the changing needs of the customers. A business is never stagnant & require continuous refining of strategy.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Design & Strategy
A digital marketing strategy is a set of planned actions performed consistently at the right time via the most suitable online channels to increase revenue and engagements with the audience
A digital marketing strategy involves a very deliberate decision-making process regarding your digital marketing goals and the most appropriate channels that will help you achieve them.
With the right digital marketing strategy, brands can experience a host of benefits, including increased brand awareness, higher customer conversions, and a treasure trove of invaluable data on their customers and how to effectively reach them.
Social Media Management
Social media management is the ongoing process of strategically creating content, publishing, and monitoring your presence across multiple social media platforms.
Social media management is the process of creating, publishing, and analyzing content you post on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms.
As per research, 74% of people use / influenced by social media when making a purchasing decision
Here are some of the most common platforms for social media management:
Facebook | Instagram | LinkedIn | Twitter | YouTube | Pinterest
Do you ever wonder why after searching for a product online, you see that product and company everywhere else you browse? That’s remarketing in action. Target website visitors who didn’t convert with remarketing advertising.
Remarketing in digital marketing is a form of online advertising in which you connect with the people who have previously interacted with your website or mobile application. It is a cost-effective way to increase your revenue as you are interacting with those people who already have an interest in your brand. Remarketing is the most valuable and effective strategy ever introduced in marketing. The purpose of remarketing campaigns is to show the ads to those who are already interested in your products and services.
Search Engine Optimization
Search Engine & Social Media Optimization is an effective way to drive qualified traffic and sales to your business. Our consultants observe Google’s latest guidelines and offer solutions designed for quick ROI and long-term results
Search Engine Optimization (SEO), is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
Good SEO involves many different activities, such as:
- Identifying relevant keywords with good search traffic potential
- Creating high-quality, useful content and optimizing it for search engines and for users
- Including relevant links from high-quality sites
- Measuring the results
Website feeds information to Google and other search engines like Binge & Yahoo, making it the foundation stone of online presence and search visibility for your business
In order to communicate your message, market your products and services and to grow your audience, you need a great – and fully functional – website.
Our team of designers, developers and editors are able to provide a complete review, redesign and development of an existing website, or create a new one to suit your marketing needs.
We will build and manage your website based on your goals, using the following services:
Every digital marketing campaign must be data-driven. Analytics provides a clear path to measurably improve the website’s SEO and PPC performance and generate more leads and sales.
Google Analytics defines an audience as, “users that you group together based on any combination of attributes that is meaningful to your business.”
Google Analytics gives you access to in-depth information on how users respond to your campaigns and help you create even more effective remarketing ads.
Audience analysis allows brands to gain a deeper understanding of their current and potential customers to improve marketing strategy, customer experience, and brand perception.
Pay-per-click (PPC) advertising is both a short-term and long-term digital marketing strategy to position your company at the top of search engine results. No waiting to grow rankings; you get instant visibility and leads.
As prospective buyers begin researching companies selling the product they’re looking for, they’re naturally attracted to those with a high Google ranking. With PPC ads, you can get to the top of the search results—even above organic search results. PPC also helps you position your company as an expert in your niche, increasing trust in your business and building the brand.
PPC campaign management is about getting the most out of your PPC campaigns. This includes making sure they’re set up correctly, optimizing them effectively, and adjusting your campaigns when necessary.
A cost-effective way to grow your business, email marketing generates an average of 400% ROI. Stay top-of-mind with your prospects and existing customers by sending custom email every month.
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
In the age of social media, it’s tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts. For instance:
- Experts estimate that email marketing returns an average of 400% ROI.
- 59% of respondents were influenced by email when it came to purchasing decisions.
- A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.